Full Enrich
The Lusha alternative

Why choose FullEnrich over Lusha?

Lusha\'s Chrome extension is genuinely fast for one-off LinkedIn lookups, and 1,643 G2 reviews put it at 4.3 stars. But credits get burned even when emails bounce, coverage drops outside US and UK, and unused annual credits reset to zero at year end.

FullEnrich takes a different approach. Every lookup runs through 20+ data providers in a waterfall, you only pay credits on verified hits, and credits roll over for 12 months on annual plans.

No credit card required 50 free credits Cancel anytime
Trusted by GTM teams at Meero MongoDB GoCardless Incode Dolfin OpenFunnel Hook Agency
The strategic difference

What's the difference between FullEnrich and Lusha?

The fundamental difference is structural. Lusha owns a 280-million-contact database. FullEnrich queries 20+ data providers per request. Everything else on this page flows from that single architectural choice.

Lusha wins where speed beats coverage. The Chrome extension is the fastest in the category, the brand is well-known, and a new SDR is productive on day one. For one rep clicking through LinkedIn profiles, it's the right tool.

FullEnrich wins on cost-per-verified-contact. Each lookup runs through 20+ providers in waterfall, charges only on verified hits, and holds up in regions where Lusha's coverage thins out. Failed lookups cost nothing, and unlimited users come with every plan.

Why teams switch

The top 3 reasons sales teams choose FullEnrich over Lusha

Based on verified G2 reviews, Reddit feedback, and conversations with teams who've made the move.

"
I dislike that the contact information provided by Lusha was incorrect 50% of the time in the US and the European Market.
★★☆☆☆ — Ananthu S., G2 Review · December 2025
Reason 01

Pay only for verified data, not for guesses

Lusha is a single proprietary database. When a contact is not in it, you get nothing back, but the credit is still consumed. FullEnrich queries 20+ data providers in waterfall and only charges credits when one returns a verified email or phone.

  • 89% email find rate in the US (vs 40–60% single-source)
  • 86% phone find rate with name-matching verification
  • $0 cost for failed lookups — Lusha bills credits regardless
  • 35% more enriched leads than single-source competitors
Waterfall search · 1 creditFound in 7
01DatagmaMiss
02DropcontactMiss
03NymeriaMiss
04KasprMiss
05HunterMiss
06ApolloMiss
07Prospeocheck_circleVerified
· · ·
20+ 13 more providers readyWaterfall
FullEnrich Pro costs 9x less than Lusha for a 10-person team, annually.
Reason 02

A fixed cost that does not punish your team for growing

Lusha charges per seat after a 1-3 user starting cap. Pro is $52.45/mo for 3 seats. To get 6 seats you need Premium ($299.95/mo). FullEnrich is unlimited users on every plan, including the $29/mo Start tier.

  • Month-to-month pricing with no auto-renewal trap
  • Unlimited users at $0/seat — invite the whole team
  • Credits roll over 3 months monthly, 12 months annual
  • Invalid results cost nothing — pay only for verified
"
If Lusha does not provide clean data, credits are still consumed, which is annoying with phone numbers because they cost more. — Rafael A., Sales Manager · G2 · April 2026
Annual cost · 10-person team
FullEnrich Pro$55 / mo
× 12 months$660
Per-seat fees$0
FullEnrich$660/yr
vs.
Lusha Premium (6 seats)$3,599
+ 4 seats (Scale tier)+$2,400 est.
Lusha$5,999+/yr
Reason 03

An architecture that does not surprise EU contacts

Lusha owns a 280M-contact database that EU citizens regularly discover their data inside without prior notification. France CNIL issued a formal warning in 2020. FullEnrich fetches on-demand with a 3-month cache and never persists contact data as a queryable bank.

  • Upload a list, get results in minutes
  • HubSpot native, Clay native, open API
  • 3 email verifiers, <1% bounce rate
  • SOC 2 II + GDPR + CCPA compliant
How FullEnrich works
1Upload your contacts via CSV, API, or CRM
2FullEnrich queries Provider A → B → C → … → 20+
3Get verified emails + phones back in minutes
4Pay 1 credit per email, 10 credits per phone
5Invalid results? They cost nothing.
Side by side

FullEnrich vs Lusha — the full comparison

Real features. Real prices. We show where Lusha wins, too.

Feature
vs.
★ Our platform
Competitor
Pricing & Terms
Starting price
·
$29/mo500 credits · no contract
$37.45/mo Starter1 user · annual billing only
Users included
·
Unlimited$0 per seat, all plans
1 / 3 / 6Free / Pro / Premium
Free trial
·
50 creditsNo card required
40 credits/mo Free plan≈ 8 phone reveals
Credit rollover
·
12 mo annual / 3 mo monthly
Forfeit at year endAnnual plans
Pay for failed lookups
·
No — verified only
YesPer G2 reviewer Rafael A.
Coverage & Accuracy
Data sources
·
20+ providers, waterfall
1 proprietary database
US email find rate
·
89% verified
98% self-claimG2 reports 50–80% in practice
EMEA / global coverage
·
84% EMEA · 78% LATAM/APAC
Strong US/UKWeak in LATAM, APAC ex-India
Email verification
·
Triple verify incl. catch-alls
Standard verification
Intelligence Features
Chrome extension
·
Removed June 2024
Best in class
Buying signals
·
Not available
Yes — native
Conversation intelligence
·
Not available
Yes — 8 cr/call
Integrations
HubSpot
·
Native 2-way
Native 2-way
Salesforce
·
Early AccessAPI + Zapier now
Native — GA
Clay / n8n / Make / API
·
All plans
Pro and aboveRate-limited
Trust & Compliance
GDPR posture
·
No persistent DB · GDPR/CCPA aligned
Certified ePrivacysealCNIL warning · France 2020
ISO certifications
·
SOC 2 Type II only
ISO 27001 + 27701 + 31700
G2 rating
·
4.8/5 172 reviews
4.3/5 1,643 reviews
How the data is sourced

Data sources and coverage

FullEnrich data model

FullEnrich does not own a contact database. Each time you submit a name and company, the platform fans the request out to 20+ data providers in parallel (Datagma, Dropcontact, Hunter, Apollo, Prospeo, and more), runs triple email verification including catch-all detection, and returns the first verified hit. Results are cached for 3 months to avoid repeat charges, then discarded. Nothing is persistently stored as a queryable database.

Lusha data model

Lusha owns a 280-million-contact proprietary database: 152M emails and 280M direct-dial phones. The data comes from a community contribution program, third-party brokers and licensed business directories, public sources, an internal pattern-inference algorithm, and LinkedIn profile reads via the Chrome extension. Lusha refreshes daily, holds end-user data for up to 3 years following last activity, and offers a public opt-out portal.

What this means

The architectural choice has compliance, accuracy, and pricing consequences. Lusha's depth is unmatched for ad-hoc lookups in US and UK mid-market, especially via the Chrome extension. FullEnrich's fan-out architecture means coverage stacks across regions where any single source thins out, and EU contacts aren't sitting in a queryable bank waiting to be discovered.

Honest take

What Lusha has that we don't, and what we do better

We are transparent about where Lusha wins, and where waterfall enrichment is the smarter choice.

🔌
Chrome extension
Lusha has it. We don't.
💰
$660/yr for a 10-person team
vs Lusha's $5,999+/yr
Where Lusha wins

Chrome extension and brand-new SDR onboarding speed

For an individual SDR doing manual LinkedIn prospecting, Lusha's Chrome extension is the fastest tool in the category. New reps can be productive in minutes. Lusha also has more compliance certifications listed (ISO 27001, ISO 27701, ISO 31700, SOC 2 Type II, TRUSTe Responsible AI) and ships native conversation intelligence.

"What I like best about Lusha is how reliable it is for pulling direct phone numbers from LinkedIn profiles. I also really value how accurate the email addresses are." — Ciaran M., BDR, Mid-Market · G2 · 5★ · February 2026

If your workflow is one rep plus manual LinkedIn prospecting plus native conversation intelligence in one tool, choose Lusha. Or pick a dedicated platform like Apollo for a fuller GTM stack.

Where FullEnrich wins

Coverage and cost that actually make sense

$660/yr
For a 10-person team · vs Lusha's $5,999+/yr

When you scale beyond one rep doing manual LinkedIn clicks, the math changes. FullEnrich is unlimited users on every plan, queries 20+ data providers per lookup, and only charges credits when a verified email or phone is actually returned. Credits roll over for 12 months on annual.

  • Unlimited users on every plan (vs per-seat caps)
  • Pay only for verified hits (vs credit-burn on bad data)
  • 20+ data providers waterfall (vs single source)
  • Credits roll over 12 months annual (vs forfeit at year end)
  • No persistent contact database (cleaner GDPR posture)
The smarter path

There is a better way to find verified B2B contacts

On average, FullEnrich finds 35% more contacts than single-source providers. Teams switch and stop paying for data they can't use.

Guideflow achieved 37% pipeline growth after switching to waterfall enrichment.

+37%
Pipeline growth
Guideflow case study 2:14 · How they switched from Lusha
HD
"We've tried ZoomInfo, Apollo, Lusha, and others. They aren't bad. However, FullEnrich beats all of them when you want to find the emails and phone numbers of prospects. The best part is that we actually saved money."
Thomas Rebaud, ex-CEO at Meero (Series C)

Stop paying for data that does not work?

  • 50 free credits, no credit card required
  • Pay only for verified emails and phones
  • Credits roll over 12 months on annual plans
Start your free trial arrow_forward
Average lift
+35%
More enriched leads than single-source
Failed lookup cost
$0
You only pay when verified data is returned
Data providers
20+
Queried in waterfall per single contact
Verified G2 reviews

What real reviewers say

Real reviews from the last six months. Not marketing copy.

★★☆☆☆Lusha
"I dislike that the contact information provided by Lusha was incorrect 50% of the time in the US and the European Market."
Ananthu S.G2 · December 2025
★★★★★Lusha
"I just feel like recently, there is a huge increase in number of credits required. Previously, it was one credit per contact. Now, I'm using about six credits, so it's very expensive."
Kym O.G2 · December 2025
★★★★★Lusha
"I find the credit system frustrating because when I spend a credit to reveal a contact and the number is outdated or incorrect, I still lose that credit."
Rushi P.G2 · Mid-Market · October 2025
★★★★★FullEnrich
"After using and paying for Apollo, Kaspr, Lusha and others, I always got wrong phone number or emails. Since I discovered FullEnrich my team gets accurate information with only one subscription, and it is cheaper."
Alexandre D.G2 · France · January 2026
★★★★★Lusha
"Sometimes the contact information is outdated or incorrect, with phone numbers that don't work or emails that bounce back."
Verified UserG2 · Mid-Market · September 2025
★★★★★FullEnrich
"Game-changer for prospecting. Instead of juggling multiple enrichment tools and still struggling with incomplete data, I rely on one platform that consistently delivers accurate emails and mobile numbers. Their waterfall approach across 20+ vendors means I get the data."
Domenic G.G2 · United States · August 2025
The honest recommendation

Different tools, different needs

Here's who each is actually built for.

Choose FullEnrich if you…

Need consistent global coverage and pay-only-for-verified billing

  • Need consistent global coverage (LATAM, APAC, EU, not just US/UK)
  • Want pay-only-for-verified billing
  • Have a 5+ person team (unlimited users beats per-seat caps)
  • Care about EU GDPR posture (no persistent contact DB)
  • Use Clay, n8n, Make, or HubSpot for orchestration
  • Want credits to roll over 12 months on annual
  • Run mostly automated CSV or API enrichment
  • Want to test free without a credit card (50 credits)
L Choose Lusha if you…

Need a Chrome extension and native intelligence in one tool

  • Need a Chrome extension for one-click LinkedIn lookups
  • Are an individual SDR doing manual prospecting
  • Want native buying signals plus conversation intelligence
  • Need ISO 27001, 27701, and 31700 certification breadth
  • Have a Salesforce workflow needing day-1 native sync
  • Operate primarily in US or UK mid-market+
  • Value brand recognition for new SDR onboarding
  • Run heavy phone outreach in the US (5 credits per phone)
FAQ

Frequently asked questions

Is FullEnrich better than Lusha?
It depends on the use case. FullEnrich wins on cost (unlimited users at $29/mo), waterfall coverage from 20+ providers, and pay-only-for-verified billing. Lusha wins on Chrome extension speed for one-off LinkedIn lookups and native buying signals. For automated outbound at scale, FullEnrich. For one-rep manual prospecting, Lusha.
How much does Lusha cost compared to FullEnrich?
Lusha starts at Free ($0, 40 credits, 1 user) and ranges up to Premium ($299.95/mo, 6 seats, 40,800 annual credits). FullEnrich starts at Start ($29/mo, 500 credits, unlimited users) and Pro ($55/mo, 1,000 credits). For a 10-person team, FullEnrich Pro is roughly 9 times cheaper annually.
Can I use FullEnrich instead of Lusha?
Yes for most workflows. The exception is if you depend on Lusha's Chrome extension for clicking through LinkedIn profiles in real time. FullEnrich shut down its Chrome extension in June 2024 due to LinkedIn restrictions and works through CSV upload, API, Clay, n8n, and HubSpot instead.
How does waterfall enrichment work?
Each lookup is sent to 20+ data providers in sequence. The first one to return a verified email or phone wins, and the rest are skipped. Lusha is a single proprietary database. When Lusha does not have the contact, you get nothing back, but the credit is still consumed.
What do Lusha customers complain about most?
From 1,643 G2 reviews, the top three patterns are: data accuracy degrading outside US and UK, credits being consumed when the email bounces or phone is wrong, and stale records when prospects change companies. The Chrome extension is consistently praised, however.
Does FullEnrich integrate with Salesforce?
Salesforce is in Early Access. Native HubSpot is GA. Clay, n8n, Make, and Zapier work with all plans. Lusha has been native Salesforce GA for years, so if Salesforce sync is critical from day 1, that is a real Lusha advantage.
What is the best Lusha alternative?
For waterfall coverage at lower cost: FullEnrich. For a similar single-source database with a Chrome extension: Apollo or ZoomInfo. For European compliance-first: Cognism. The right answer depends on whether you need extension-driven lookups (Apollo, Lusha) or API-driven enrichment (FullEnrich, Clay).
Can I cancel Lusha at any time?
Yes via Account Settings. Annual plans give all credits up front and unused credits forfeit at year end. Monthly plans roll over up to 2 times the cap, only while subscribed. FullEnrich rolls over for 12 months on annual and 3 months on monthly.
Does FullEnrich have a Chrome extension?
No. The extension was discontinued in June 2024 due to LinkedIn restrictions. FullEnrich works through CSV upload, API, Clay, n8n, Make, Zapier, and the HubSpot integration. If your workflow requires real-time browser-extension lookups on LinkedIn, Lusha or Apollo will fit better.
Is using Lusha legal?
Lusha holds GDPR (ePrivacyseal) and CCPA (TrustArc) certifications and operates a public opt-out portal. However, France's CNIL issued a formal warning in 2020 after multiple complaints from individuals discovering their data in Lusha without prior notification. The structural model (collect-first, notify on opt-out request) continues to generate EU regulatory friction. FullEnrich's architecture is different: no persistent contact database, fetched on-demand with a 3-month cache.
20+
Not ready for a trial?

See how waterfall enrichment actually works

Learn why querying 20+ data providers finds contacts that Lusha's single database misses, and how teams cut their enrichment cost while improving accuracy.

  • No signup required
  • 5-minute read with real data
  • See the waterfall process step by step
Read the waterfall guide arrow_forward
FullEnrich vs Apolloarrow_forward FullEnrich vs Cognismarrow_forward Lusha alternativesarrow_forward See our pricingarrow_forward